Cover Photo by: Amber Zeekaf

Cover Photo by: Amber Zeekaf

How Girls See The World


#girlgaze is on a mission to close the gender gap by creating visibility and tangible jobs for girls behind the lens and this timely book, from photographer and media entrepreneur Amanda de Cadenet’s visionary focus, features a beautiful and powerful collection of images capturing how young women perceive the world.

This inspiring must-have for feminists and creative alike showcases the work of a diverse collective of female-identifying photographers mixing candid and formal photos of females living their lives: moments of significance caught in a fraction of a second at home, on the streets, remote countrysides, and in war-torn countries. Spirited, elegant, and inspiring, #girlgaze promotes and highlights the work of Gen Z female photographers from all walks of life and is a stunningly beautiful representation of the female gaze.

About the Authors: Amanda de Cadenet is a creative force with a lifelong career in media both behind and in front of the lens, as well as CEO and Founder of Girlgaze, a Los Angeles based digital media company that promotes and highlights the work of emerging female photographers and directors. Lynsey Addario is a Pulitzer Prize–winning photojournalist whose work has appeared in The New York Times, National Geographic, and Time magazine. Sam Taylor-Johnson OBE is an English filmmaker, photographer, and visual artist. Inez van Lamsweerde is a fashion and art photographer, and one half of the photography duo Inez and Vinoodh.

It's Messy:
On Boys, Boobs and Badass Women


Amanda de Cadenet has interviewed and photographed many of the most influential figures in popular culture, became the CEO of her own female focused multimedia company, and has evolved as a leading voice for feminism. In It’s Messy, Amanda tells her story in this deeply personal collection of essays that honestly addresses the issues, concerns, and experiences relevant to women today.

Through her interview series, The Conversation, Amanda engages notable women—including Hillary Clinton, Gwyneth Paltrow, Jane Fonda, Lady Gaga, Alicia Keys, Gabourney Sidibe, Eva Longoria, Ivanka Trump, Rita Ora, and Arianna Huffington—in no-holds-barred conversations about what it really means to be a female today. In It’s Messy, Amanda offers readers an extension of that conversation, as well as an inside look at her own journey through her intensely personal and bold, yet universal experience of being a woman.

In this poignant, intimate, and hilarious collection of essays, travel back in time to Amanda’s years before The Conversation for a portrait of childhood fame, teen motherhood, and “getting a job that doesn’t suck, even if you went to Juvie.” With raw honesty and intense passion, Amanda shares her life in times of both good and bad, synthesizing lessons she’s learned along the way. In “How to parent in the time of Trump,” Amanda shares her experience of reacting to our current political reality as a mother and “Porn Culture and its affect on my Vagina” examines the impact that porn is having on practically all of us.


How Girls See The World



A curated collection of images taken by female photographers that demonstrates the power of the girl gaze.


What We Do

For a woman breaking into the photography industry, the obstacles are unquestionably hard. Our mission is to support girls behind the camera.




| girl |

Taking back the word girl, we are pushing back against the cultural projections and traditional gender roles imposed upon girls from the outside world, media and culture. Instead, we aim to represent the intelligence, creativity, complexity and diversity of girls’ experience—across nation, ethnicity, race, religion, sexual orientation, economic background. It is up to those who identify with being a girl to break the boundaries and determine their own identity, sexuality, and beauty. 

| gaze |

We are telling stories and creating images by taking the camera (or any medium) into our hands to express our viewpoints, reflect our states of mind, share our interests—whether in politics, fashion, tech, beauty, business—and to show the world how we see it. 


Girlgaze is a multi-media project across four different platforms to generate visibility and support for the next generation of female-identifying photographers. 




The #girlgaze: a frame of mind exhibition opened at the Annenberg Space of Photography in October 2016 and runs until Feburary 2017. 


THE PUblications

A publication of the #girlgaze zine will be published biannually.



Funds raised from the exhibition, auction, book and donations will establish annual girlgaze grants offered through The Girlgaze Foundation.  



A year-round showcase of images using the #girlgaze will be featured on @girlgazeproject




Who We Are

The curators for Girlgaze are all women trailblazers in their own right. Whether in fashion or documentary photography, in front of the camera or behind it, these women are championing the female gaze today.




Girlgaze in Print and Press

girlgaze on the air


The Girlgaze Grants

We will be providing annual grants to fund emerging female-identifying photographers. A percentage of donations and the proceeds from the girlgaze gallery exhibition, print auction and the girlgaze book will go into the girlgaze grants.




Five Winners Will Receive Prize Money and The Chance To Create Films For Major Brands



Entrants must create a short film on a topic that is important to them and that they feel is under-recognized.
Submissions are open from March 30th until June 30th. 
Short films must be 3-5 minutes in length.


A panel of high-profile judges, including film director and screenwriter Gia Coppola, filmmaker and photographer Sam Taylor-Johnson, actress and artist Amandla Stenberg, actress Chloë Grace Moretz, director of photography Ellen Kuras, actor and director Rashida Jones, Netflix vice president of content acquisition Bela Bajaria, Conde Nast Entertainment President Dawn Ostroff, President of HBO Documentary Films & Family Programming Sheila Nevins, actress Tracee Ellis Ross, writer and director Dee Rees, actress and producer Jada Pinkett Smith, actor Geena Davis, writer and executive producer Shonda Rhimes, artist Jill Soloway, director Kimberly Peirce, journalist and filmmaker Sharmeen Obaid-Chinoy, actress and recording artist Zendaya, YouTube personality and actress Lilly Singh, film producer Regina Scully, filmmaker Victoria Mahoney, filmmaker Crystal Moselle, Glamour Editor-in-Chief Cindi Leive, and Girlgaze founder Amanda de Cadenet, will select the five winners.


Each winner will receive $3,000 in prize money, Glamour editorial coverage in-book and online, and production budgets to create a film for Glamour, or one of the following major brands, including Birchbox, Lumee, THE OUTNET, and South Coast Plaza. Additionally, the winning films will be released on and


Screen Shot 2017-01-11 at 10.51.14 AM.png

Amanda de Cadenet and Warby Parker have collaborated to create Silvan and Ella, a single frame in optical and sunwear versions (both crafted in cellulose acetate) named after Amanda's twins. 



“Amanda’s strength, wit, and eye make her an amazing creative partner; she personifies substance and style. With #girlgaze, she’s bringing more voices into the fold and going above and beyond for the next generation of creatives with typical thoughtfulness,”

—Warby Parker co-founder and co-CEO Neil Blumenthal.


“I’ve worn glasses for a long time and knew that eventually, I wanted to design my own pair that was both affordable and chic. There was no better brand to turn to than Warby Parker; our ethos is so aligned, and they’ve been a dream to work with. I’m proud that our collaboration frames are gender neutral and named after my twins, son Silvan (who chose the pink frames) and daughter Ella (who chose the black frames),”



Ella is an optical frame in Jet Black with bold, gold accents on the frame's temple. Silvan comes in Peony—a nod to #girlgaze's signature pink—in eyeglasses and wth a silver reflective lens in sunglasses.



Jet Black






In celebration of this collaboration a donation will be made by Warby Parker to fund the Girlgaze Grants

Available January 31. Frames starting at $95.
As always, Warby Parker will distribute a pair of glasses to someone in need for every pair sold.

Photography by Amanda de Cadenet



Creative Jobs for our Girlgaze Photographers

From Amanda's collaboration with Warby Parker, we were able to enact one the Girlgaze initiatives (to get girls jobs) by securing 19 photographers from our community a paid photography gig creating original content to promote the glasses. 
See the images from the social campaign at #AdeCxWarby.


Girlgaze is hiring!

To apply to any of the jobs below, you must be a resident in Los Angeles, CA and provide a resume and cover letter to: with the title of the position included in the subject line. Please also include your social media handles in your email. 

Jobs in Los Angeles, CA

Director of Sales


  • A full-time commitment to work with us in our Los Angeles HQ. 
  • Strong industry relationships with agencies and brands direct.
  • At least 5-7 years direct sales experience; in online advertising or marketing tech, and directly selling to brands and agencies.
  • Proven success record of selling to complex solutions to enterprise level clients. 
  • Deep understanding of online advertising processes & cycles and how decisions get made.
  • Understanding of marketing technology and value.
  • Proven brand direct and agency relationships.
  • Exceptional written, verbal, and interpersonal communication skills to relate to and build authentic relationships with clients and partners.


  • Build and manage relationships with top brands, media agencies, and publishers within the established territory.
  • Schedule and deliver sales presentations both in person and over the phone/email.
  • Review, negotiate, and close contracts and opportunities.
  • Articulate the value of engagement and interactivity for online and offline opportunities.
  • Attend industry events, entertain, network, and be fully immersed in the local digital scene.
  • Work with internal teams to advocate for clients, deepen relationships and share knowledge across the organization.

Digital Editorial Director


  • A commitment of 25 hours per week, with opportunity to become full-time.
  • Excellent oral and written communication skills.
  • Attention to detail and the ability to always follow through on projects and meet deadlines.
  • Excellent organizational skills.
  • Enthusiastic, energetic, confident and reliable.
  • Passionate about Girlgaze, female empowerment and giving a voice to girls. 
  • Must show initiative, creativity, and ability to work independently as well as collectively within a team.
  • Ability to multitask, strong sense of urgency, and commitment to excellence.
  • Ability to relate positively to people from diverse backgrounds and professional levels.
  • Demonstrates ability to maintain confidentiality with regard to privileged matters.


  • Coordinates and organizes editorial contributors, freelancers and interns (photographers, writers, creatives...).
  • Creates and/or produces original and adaptive material for various social media channels and participates in all details related to content and copy creation.
  • Edits and organizes all content in the office.
  • Collaborates with Girlgaze team members and contributors to ensure brand and strategy is represented.
  • Ensures deadlines are met and communicates with a broad range of contributors to properly complete and deliver content produced.
  • Create content plans, edit material and update project management tools as stages of projects proceed.
  • Develops new skills, levels of technical agility and learns new software to expand possibilities of social media engagement and content creation.
  • Keeps current with trends and topics in the community.
  • Lead content/strategy meetings with the Girlgaze Team.
  • Maintaining an organized system for approvals before posting or sharing content.

Executive Assistant


  • 3+ years of Executive Assistant level experience working with a C-level executive.
  • A commitment of 40 hours a week with the ability to travel on occasion. 
  • Have some previous experience working in media or entertainment. 
  • Must be detail oriented.
  • Must be proficient with Mac.
  • Proficient with Google Drive, Dropbox, Google Slides/Keynote, Google Calendar, Adobe Photoshop, InDesign.
  • Must be able to prioritize, meet deadlines, make decisions, delegate and change course of action quickly.
  • Must have strong organizational and follow thru skills, especially with travel/scheduling meetings.
  • Must be a strong problem solver and effective communicator.
  • Must be able to take initiative and also work as part of a team.
  • Must keep a calm demeanor under pressure.
  • Ability to relate positively to people from diverse backgrounds and professional levels.
  • Demonstrates ability to maintain confidentiality with regard to privileged matters.


  • Candidate will provide executive administrative support.
  • Coordinate and arrange full range of travel, including flights, cars, hotels for both Domestic and International.
  • Coordinate meetings and events, and put together meeting materials as required.
  • Greets clients, talent and executives.
  • Attend meetings as required.
  • Monitor Executive’s emails.
  • Compose memos and correspondence for supervisor’s review and signature.
  • Perform clerical duties as needed.
  • Perform various related duties as necessary.


The Ambassador Program

Applications are now closed.

Thank you all for applying! We will be accepting another round of applications for ambassadors in the fall.

The Program

Girlgaze is only a year old, but we're already a community that is vibrant and growing. We started out focusing on photographers through Instagram—and we're loving it—but we are expanding to include all kinds of creatives on even more platforms. If you are here, you're already supporting us and in the know. We'd love for you to join our creative community by being our word of mouth as we move forward. Female voices matter, and we want yours to help support that. 

You can become an Ambassador and help contribute to Girlgaze from wherever you are. We're looking for girls and allies from all different backgrounds who are excited to be a part of Girlgaze and spread the word!

What You'll Share

Be our word of mouth! We want everyone who loves Girlgaze to pass on the beauty and wonder of the world through girls' eyes. You'll share Girlgaze Instagram posts, newsletters and videos through your social media channels using our specific ambassador hashtags. We want all of you vibrant and talented creatives who are waist-deep in your own interests—whether it's all things fashion, tech, politics or art—to share Girlgaze with your communities. 

What We Want to Share with You

  • We'd love to share some cool-merch we have lying around—stickers, cards, pins*
  • The Girlgaze Ambassador Newsletter with exclusive info just for you!*
  • An All Access Pass to our meet-ups, hiring opportunities and e-courses*
  • Most importantly—opportunities for your voice to be heard as an active member of a community of creative girls!

    *This will be dependent and tiered based on participation, number of shares, etc. 



    The Girlgaze Network

    Calling all girls behind the lens

    Submit Your Work

    Upload your photo to Instagram using #girlgaze! 


    To contact us

    Send us an email at